The Beautiful Lady (also known as the Alpha Hug Wolf) is a minor character in Adventure Time. She was first introduced in the episode "Hug Wolf," where she turned Finn into a Hug Wolf by hugging him during a full moon. Finn and Jake were trying to kill the Tree of Blight when this happened. It is only by the end of the episode that the Alpha Hug Wolf is revealed to be a female humanoid. Soon after, her head morphs into something resembling the Tree of Blight.
The Alpha Hug Wolf looks like a werewolf, but with heart-shaped hands and feet, and dark purple fur. In her humanoid form, she has lavender skin and long, dark purple hair. She wears a tattered brown dress that exposes her stomach. She has full, red lips and thick, dark eyelashes, as well as a small mole on her cheek. Unlike most characters, she has big, bright green eyes, possibly caused by the Tree of Blight's poison.
- Throughout the episode, Finn and Jake repeatedly refer to her as male (calling her "he," Jake calling her a "Wolf Man" in the library, etc.), indicating that they did not know she was female until she turned back to herself.